In the last few years Lev Tanju's PALACE Skateboards has gone from being a small brand under which he made skate videos and the occasional t-shirt, to one of the most recognisable names in streetwear. PALACE’s coveted collections are notoriously hard to cop, not helped by the fact that the brand's London store is the only store worldwide. However with the release of a recent video it looks like that’s all about to change.
The video, which dropped on Thursday, features Jonah Hill and Leo Fitzpatrick as they wander the backstreets of NYC late at night, and are confronted by a morphing PALACE logo. The store opens on the 5th of May, with the location still unknown. This comes just a day after PALACE teased their summer collection. Watch the video here, and check back later for more news on the store.